Cookie Policy

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites function correctly, improve user experience, and provide information to the website owner.

Cookies set by the website owner (in this case, Elite Performance Institute San Diego) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website.

This Cookie Policy explains what cookies we use, why we use them, and how you can control them. It should be read alongside our Privacy Policy at episandiego.com/privacy.

We use cookies for the following purposes:

Strictly Necessary Cookies
These cookies are required for the website to function and cannot be switched off. They are usually only set in response to actions you take such as setting your privacy preferences, filling in forms, or logging in. These cookies do not store any personally identifiable information.

Performance and Analytics Cookies
We use Vercel Analytics to understand how visitors interact with our website. This service collects information such as page views, time on page, and navigation patterns in an aggregated, anonymized format. No personally identifiable information is collected through Vercel Analytics. Data is retained for 13 months.

Functionality Cookies
These cookies allow the website to remember choices you make (such as your preferred theme or language) and provide enhanced functionality. They may be set by us or by third-party providers whose services we have added to our pages.

We Do Not Use:
- Advertising or targeting cookies
- Cross-site tracking cookies
- Persistent login or session cookies tied to your identity
- Social media tracking pixels

Vercel Analytics (First-Party)
- Purpose: Website performance analysis and visitor behavior insights
- Data collected: Page views, referrer, device type, browser type, geography (country level)
- Data identifiability: Aggregated and anonymized — no personal identifiers
- Retention: 13 months

Next.js Theme Cookie (First-Party)
- Purpose: Remembers your light/dark mode preference
- Data collected: Theme preference string
- Data identifiability: Non-personal
- Retention: Session or up to 1 year depending on browser settings

YouTube Cookies (Third-Party, Opt-In)
- Purpose: Enable playback of embedded YouTube videos
- Data collected: Playback interactions; Google may set its own cookies per their policy
- Trigger: Only activated when you click to play a video
- Policy: Subject to Google's Privacy Policy at policies.google.com/privacy

We do not use Google Analytics, Meta Pixel, or any other advertising or retargeting cookies.

Browser Settings
Most web browsers allow you to control cookies through their settings. You can configure your browser to:
- Refuse all cookies
- Accept only first-party cookies
- Delete cookies when you close the browser
- Notify you when a cookie is being set

Please note that blocking strictly necessary cookies will impair the functionality of the website. Instructions for managing cookies in common browsers:
- Chrome: chrome://settings/cookies
- Firefox: about:preferences#privacy
- Safari: Preferences > Privacy
- Edge: edge://settings/privacy

Opt-Out of Analytics
Vercel Analytics uses a privacy-preserving methodology and does not use persistent identifiers. To opt out of analytics tracking entirely, you can use browser privacy mode (incognito) or install a browser privacy extension such as uBlock Origin.

Do Not Track
We respect browser "Do Not Track" (DNT) signals. When a valid DNT signal is detected, we disable all non-essential tracking.

Our website integrates with the following third-party services that may set cookies or collect data:

YouTube / Google
When you interact with embedded video content, YouTube (a Google service) may set cookies on your device in accordance with Google's Privacy Policy. We use YouTube's privacy-enhanced mode where available to minimize data collection before you click play.

Google Maps
Links to Google Maps open in a new tab and are subject to Google's Privacy Policy. We do not embed interactive Google Maps iframes that would load third-party scripts on page load.

Vercel (Hosting)
Our website is hosted by Vercel, Inc. Vercel may set technical cookies necessary for CDN routing and edge network delivery. These are strictly necessary and contain no personal data.

We are not responsible for the privacy or cookie practices of third-party services. We encourage you to review the privacy policies of any third-party services you access through our website.

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or changes in applicable law. We will post the updated policy on this page with an updated effective date.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

Contact Us About Cookies
If you have questions about our use of cookies, please contact us:

Elite Performance Institute San Diego
444 West C St STE 190, San Diego, CA 92101
Email: EPI@SANDIEGO.COM
Phone: +1 (619) 232-4030